Welcome to our spotlight series. This week we feature Theo Reichgelt, Founder of Nexxt Industry. The global marketing agency for sustainable brands is based out of The Netherlands.
Theo Reichgelt
Founder, Nexxt Industry
Hi Theo! What does Nexxt Industry do?
We are a purpose-driven sustainable marketing agency helping sustainable brands and startups around the world grow.
Why is it going to change the world?
We have made it our purpose to transform people’s lives in a way that positively impacts the future. We achieve this by using our marketing skills to accelerate the growth of companies that create a better environment for our future generations. We see a lot of startups struggle with marketing and have found a way to help them with an approach that enables us to make a real difference together.
What led you to start the company?
Today every company is talking about sustainability and their efforts to make a positive impact. Many startups are founded to save the planet. But building an impact brand is hard, and only a few companies will succeed. Traditional marketing agencies are not geared up to support impact brands properly. I founded Nexxt Industry to change this. We have a diverse, remote, always connected team experienced in sustainable marketing. We’re dedicated to helping impact entrepreneurs achieve their goals faster.
Where do you go when you need advice?
To my team and to experienced entrepreneurs and marketers in my network
What do you wish you could tell yourself at the beginning of the journey?
Impact startups often have little budget to spend on marketing. We have found a way to help these startups with specific services and a program completely tailored to startups. It took us a while to figure out how to support startups in an effective and affordable way. I wish we had done our research sooner; we could have helped more startups make an impact by now.
What keeps you going through tough times?
The appreciation we get from our customers! We work in an unconventional way and are very involved with the companies we work with. This commitment results in long-term partnerships and helps us achieve our purpose!
How has the pandemic impacted your business?
As a remote team, our business has not been directly impacted by the pandemic. While many entrepreneurs have suffered — and still do — I love the decrease in pollution we've seen during the pandemic. Let it be a good example of what we can achieve when we work together on greentech solutions.
What’s the most exciting thing you’re working on right now?
One of my main goals as an entrepreneur is to build a diverse team. It is exciting to work on further expansion of the team with people all over the world. The different backgrounds and way we look at the world is truly inspiring and brings a lot of positive energy. We’re on our way to reaching the next big milestone in our journey.
How can readers support you on your journey?
Work with us; let’s change the world together!
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