Welcome to our spotlight series. This week we feature Callum Miller, CEO and Co-Founder of ethy. The sustainable brand accreditation company is based out of the UK.
Callum Miller
CEO & Co-Founder, ethy
Hi Callum! What does Nexxt Industry do?
We enable responsible brands to ensure credibility through consumer-oriented sustainability accreditation and showcase their contribution to the UN Sustainable Development Goals.
Why is it going to change the world?
We’re addressing greenwashing head on, making it easier for shoppers to discover brands that practice what they preach and shop in a more environmentally and socially considerate way. By making sustainable shopping a more accessible and appealing prospect, we are accelerating the transition of sustainable shopping toward the mainstream market.
What led you to start the company?
I began ethy knowing that innovative technology has the potential to solve the world's biggest problems. Where we choose to spend our money has a tangible impact on the environment and society. By bringing ethical consumerism into the mainstream, we can harness our collective power and shape a better future for all.
Where do you go when you need advice?
Everywhere and anywhere! We have established a great support network of mentors, investors, advisors, friends, family, and partners who are always on hand. I believe that the more input we can gather from a variety of sources the better, as this equips us to make more informed and balanced decisions.
What do you wish you could tell yourself at the beginning of the journey?
I would tell myself to embrace each failure as a valuable learning tool and opportunity to build resilience.
What keeps you going through tough times?
Friends and family!
How has the pandemic impacted your business?
The pandemic was largely one of the sparks that led us to create our business. We wanted to turn what was a largely negative period for most of us into something more positive and productive.
What’s the most exciting thing you’re working on right now?
We’re working on an exciting new app feature that will help shoppers track and celebrate their journey toward a more sustainable lifestyle. Stay tuned.
How can readers support you on your journey?
If you’re an individual, give our free app a download and let us know what you think!
If you’re a brand looking to join our growing community, feel free to drop us a line at support@ethy.co.uk.
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